Thanks to everyone who weighed in with their thoughts on social media. If you haven’t read the comments from the last post, I encourage you to do so, as they’re often filled with insights from a wide variety of readers.
I purposely didn’t mention blogging in my last post as to me, it isn’t a social media platform and it deserves a post of its own.
I love blogging. It has become a highlight of my time online, as I love coming up with intriguing topics, sharing my own insights and then drawing in people to participate in the discussion.
Other bloggers often ask me how I get so many comments in response to my posts. You have to work it! A lot more people will read your posts than will take the time or effort to leave a comment. But to me, the blog isn’t just about MY thoughts. It’s also about YOUR thoughts on the given topic. If you didn’t participate in sharing your thoughts and perspectives on the current topic, I’d probably give up blogging as I’m not interested in seeing solely my own thoughts on the screen. That’s like talking to yourself!
What I really enjoy about blogging is having the opportunity to orchestrate a conversation on a topic that I think will be of interest to others. After I upload a new post, I will think about people I know who are likely to have an interesting or insightful comment on that specific topic. I will then contact those individuals and personally invite them to share a comment. A great percentage of those I personally invite to comment, will.
Of course, you need to reach beyond your immediate circles if you are hoping to grow your blog and your readership. So I also promote my blog on the various social media platforms, including facebook, LinkedIn, Twitter, Google Plus, She Writes and several other listservs. I take special care not over promote, as it is certainly not my intention to alienate anyone with whom I am in contact.
I see blogging as a very important tool in building my author’s platform. This blog can best be described as a “writer’s/lifestyle” blog, as I write about the writing life, but also about other topics that affect my life, and that I hope will be of interest to you.
I have a separate blog that is primarily a travel blog that focuses on destinations where you can find excellent chocolate, as I am writing a book about chocolate travel and have the wonderful opportunity to travel to a great number of places. I love travelling and writing about it, but I also love hearing readers’ perspectives on travel and the places they have enjoyed (or maybe not enjoyed.)
The one criticism I have received about my style of blogging is that I don’t do it often enough! I was invited to submit this blog in the Blog Shop‘s “Best Blog Awards” recently and was told that I did not make it to the finalist level because I don’t post frequently enough. (I only post 2x/month to this blog, and 2x/month to the travel blog) and that is all I can manage. So be it.
I could go on about blogging, as it is something for which I hold great passion, but the post is getting long and instead, I will point you to a colleague of mine, Cendrine Marrouat who has just released a new e-book on blogging. I’m sure it contains some great tips, as Cendrine is quite an expert on social media and very active on her blog.
And please visit us again the week of March 19th, when we’ll have a special guest post by online marketing consultant and blogger, Sherryl Perry. Sherryl redesigned this blog for me and has made me realize that today’s blog is yesterday’s website, making it a very important tool in our online strategy.
I’m sure Sherryl will have some fabulous insights to share on how we can best manage our online platforms and make them work for us. I’ll be away (and mostly unplugged) from March 15-April 1st, so Sherryl has graciously offered to respond to your comments to her post during that time. See you next month!